Movie theaters have changed considerably in the last thirty years. The modern temples to Hollywood have moved beyond simple auditorium-style seating and now feature stadium seating—thus ensuring cries of “Down in front!” are kept to a minimum (well, maybe not). Some places even offer leather chairs and gourmet meals to placate the masses of eager viewers. Of course, we can’t forget the urns of melted butter, 3D glasses, and reminders to turn off all cellular devices (or at least set them to ’stun’).
More change will be coming soon—but from a potentially unexpected source.
According to an article in Sunday’s Los Angeles Times, the second largest movie theater company in the US, AMC Entertainment Inc, has been purchased for 2.6 billion dollars by the Dalian Wanda Group from NE China (Dalian is a town of over 6 million, in case you were interested).
All 346 multiplexes.
All 5,034 screens.
All that popcorn and butter.
The article adds that Dalian Wanda, as part of the deal, will invest up to 500 million dollars in the company.
So, with this in mind . . .
- What would $500 million in improvements to a theater company look like?
- Is it a good thing to have Chinese influence over the film industry in this manner?
- Do you think faith-based films will have an easier or harder time gaining a foothold as a result of this?