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Chronicles of Narnia: Prince Caspian
Caspian DVD Sales Strong
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With just three weeks of sales data, Prince Caspian has become the number 10 best-selling DVD of 2008. According to estimates by The-Numbers.com, the Narnia movie has already sold over 5 million units with sales of almost $85 million. (These are apparently figures for the North American market only.) The only other movie in the top ten that was released later was The Dark Knight, which reached nearly 10.5 million units and total sales of almost $220 million in two weeks.

Part of the disparity in the sales per unit between the two films could be due to bad marketing. In my personal experience, single DVD units of Prince Caspian were much easier to find on store shelves than the 3-disc Collector’s editions, which I ended up buying online. The Wal-Marts I checked didn’t even stock the Collector’s edition, and sold out of the Blu-ray copies in about one day. Disney’s Wall-E, which was released November 23, had many more units in stock when I checked, with plenty of Collector’s editions on hand.

It makes me wonder how hard Disney (which has now dropped their support for the Narnia series) was actually marketing the movie to retail outlets and if other Prince Caspian fans had a similar experience to what I did. Please leave your comments below if you have anything to share.

Click here to see the Top Selling DVDs of 2008 on The-Numbers.com.

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4 Responses to “Chronicles of Narnia: Prince Caspian”

  1. Warren  

    I work part-time as a merchandiser for Buena-Vista Home Entertainment (Disney and several other studios) in Kmart and a few other stores. I know that with the Wall-E release, my stores had much more product shipped than with Prince Caspian. In one store (the biggest selling store I have) Wall-E got a quarter pallet display (100+ units), and sold pretty well. Prince Caspian got about half that number in the same store, and seems to be selling about as well, and the Collector’s sets were readily available (and still are — when I was there last week they still had about 18 units of the multi-disc sets).

    They had a cardboard standup in the store promoting Prince Caspian that shipped about the same time as Wall-E was in stores, and there was a “Buy Prince Caspian, Get these DVDs for $15″ promotion too, but I didn’t see much on TV or anywhere else. It was pretty disappointing, actually — but I did end up winning copies of both Wall-E and Prince Caspian, so I can’t complain too much ;)

  2. Mark Sommer  

    Thanks, Warren, for sharing. Interesting. I hope other readers will share their experiences, too.

  3. Brendan  

    IN Australia it has been very hard to find Collectors Editions of the Prince Caspian film.

    I was able to get my hands on them but I found that promotion was really bad and Collector’s Edtions are available ONLY for a limited time.

    The single-disc versions which has no special features at all are the only versions available in all stores and that’s if they stock any.

    I’m disappointed in Disney. I feel sorry for the film. It didn’t deserve such rejection. This never happened with LWW.

  4. Mark Sommer  

    The anecdotal evidence so far is interesting. My purpose is not to ‘beat up” on Disney. We should be grateful the first two movies were made at all. However, although I understand that Disney is in business to make money, the more I learn, the more the decision to pull out of the Narnia Franchise makes little sense financially.

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