When I’m able to make time in my busy schedule, I enjoy watching movies. Sometimes I’ll sit back and laugh at a comedy or become engrossed in a drama. Sometimes a film will surprise me with its tone or depiction of a situation. On other occasions, a movie will disappoint me due to poor acting, inferior special effects, or a number of other reasons.
But you will rarely see me watch a film from the confines of a movie theater (dollar or otherwise).
There are a number of reasons for this. First, I’m not a fan of my feet sticking to the floor as if crazy glue had been applied to it. Second, the lack of etiquette from texting and taking phone calls during the film has reached epidemic proportions (do people know how much light cell phones put out?). Not every theater has adopted aggressive stances like the ArcLight and the Alamo to boot such violators–and none have taken to using a customer complaint against them like the Alamo Drafthouse in Austin TX did (the censored version is below):
However, the biggest reason I tend to avoid the mega movieplex like the plague involves the concession stand. Yes, I like popcorn like nearly every other human being (especially with a little butter on top). There needs to be an ice cold drink to counter the saltiness of the popcorn. Maybe an order of Junior Mints or Skittles will help the kids sit through the next version of Ice Age…
Twenty-five bucks? Did I just hear you right? The syrup to make the drink costs you five cents maximum, but you’re charging $4. Something’s seriously wrong here.
I’m not the only one that feels this way. Last week, Joshua Thompson filed a class action lawsuit in Michigan against his local theater in hopes of forcing theaters statewide to drop the prices somewhat. Sure, it sounds like a song that’s been sung for generations on end because there’s been no way to do anything about it (except to smuggle snacks in).
But this is an issue that hits a nerve with movie theater owners. According to the article from the Detroit Free Press, “American Multi Cinema, which operates the AMC theater in Livonia [Michigan], wouldn’t comment on the suit. A staffer at the National Association of Theatre Owners in Washington, D.C., angrily hung up the phone when asked about industry snack pricing practices.”
Ouch. Even Disney allows people to bring their own food into the park now. So what’s the problem, theaters?
It’s time for your thoughts:
* What are your pet peeves when attending a movie at a theater?
* Are movie theater concessions too high, especially when coupled with the cost of tickets these days?
* Have you ever smuggled your own food and/or drinks into a theater before? Did you ever get caught? If so, what happened?
* What do you think is an appropriate faith-based response that would make both theater owners and their patrons happy?